Okay, this is a very germane topic for me.
I presently have a set of four wheels (two front, two rear) and a set of wheel weights in a shop getting media blasted.
I debated whether to have them powder coated, but in the end decided to just have them media blasted. I will prime and paint them my self.
The reason I decided against powder coating, was two fold: (A) Cost, and (B) rust prevention.
The total cost to blast and powder coat those six items would have been about $275. That seemed like an awful lot of money to me. As it is, I am paying $150 (about $25/each item) for just the media blasting. That alone was hard to stomach.
I asked the shop about whether the powder coat treatment has any rust-inhibiting properties (such as like Rustoleum primer claims), and they said it did not. This concerned me, since the wheels seem to be susceptible to rusting. I think it is important to use a coating that inhibits rust.
So, to answer your question, I think you are getting a pretty darn good deal, given that yours will come pre-primed after blasting. Next question is, what will be used as the primer?